![]() ![]() Of course, all these statistics raise a critical question: why are image carousels so ineffective?Īfter all, they seem like an appealing solution for displaying products from visual design perspective. Simply put, if you’re using a carousel, you’re wasting incredibly valuable above-the-fold real estate. ![]() The click-through-rate (CTR) on carousels is abysmally low, with the lion’s share of clicks being gobbled up by the first slide. While it may seem like a good idea to use a carousel, the numbers simply don’t back it up. The second and third positions receive 18% and 11% fewer clicks. Auto-rotating carousels receive a bit more attention, but again, the first slide dominates, receiving 40% of all clicks. The numbers aren’t much better for “fancy” carousels that rotate on their own. Additionally, 84% of those clicks are on the first slide, meaning all the remaining slides combined receive a paltry 16% of the clicks. ![]() In fact, research by Notre Dame showed that a staggeringly low 1% of site visitors click on non-rotating image carousels (carousels that don’t change automatically). Unfortunately, the answer to all of those questions is a resounding, “No.” #IMAGE CAROUSEL EXAMPLES DRIVER#Surely, the carousel must be a big driver of sales. Surely, the conversion rate on such a carousel must be high. Surely, customers can’t resist such a glorious collection of your latest and greatest. A rotating image carousel placed above the fold on your ecommerce site, highlighting your latest products and deals. On the surface, it seems like a great idea. ![]()
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